The marIA project is an innovation initiative driven by the Tech Tourism Cluster that leverages artificial intelligence to transform citizen and tourist services in Catalan municipalities. The solution consists of the development of an intelligent conversational agent that acts as a virtual information office operating 24 hours a day via WhatsApp. This tool centralizes the scattered information of large events, such as local festivals, and offers contextualized and multilingual responses regarding schedules, mobility, and local services in an accessible and immediate way.

The MuseMetrics project was born with the objective of transforming the management of cultural and museum spaces through advanced analysis and data interpretation. Applied as a pilot test at the Moco Museum, this project seeks to optimize energy consumption, ensure optimal conservation conditions for artworks and improve the overall visitor experience.

OLIVITUR is a collaborative project launching a digital platform to manage and promote wine and olive oil tourism. The tool digitizes the services of wineries and oil mills, automates real-time bookings, and generates key data to strengthen the region's tourism competitiveness.