Catalan tourism technology at World Travel Market London 2025

The Tech Tourism Cluster took part in the World Travel Market (WTM) London 2025, one of the leading international trade fairs dedicated to tourism and innovation in the sector. The event, which gathers thousands of professionals from around the world every year, has helped to strengthen Catalonia’s position as a global hub for tourism innovation.

This year, the cluster participated in the fair alongside the Agència Catalana de Turisme, representing the Catalan traveltech ecosystem and highlighting public-private collaboration as a key driver of the sector’s internationalization. Bookline and InnoGuest joined the cluster at WTM, showcasing the talent, digitalization, and transformative potential of technological solutions developed in Catalonia.

Throughout the fair, the Tech Tourism Cluster team met with several partners and collaborators from the ecosystem, including eMascaró, MyLegalInbox, 123Compare.me, IdentifyTravel,eXplorins, Voxel, an Amadeus Company, Vueling and Perlatours.

The cluster also took part in the gastronomic reception organized by the Catalan Tourist Board, where Catalonia was presented as the World Region of Gastronomy. The event provided a valuable opportunity to connect with the UK tourism ecosystem and to showcase Catalan gastronomy as a true ambassador of the region’s culture and identity.

👏🏻 Through its participation in WTM London 2025, the Tech Tourism Cluster reaffirms its mission to promote Catalan tourism technology in international markets, helping to position the region as a benchmark for innovation, quality, and cross-sector collaboration.