The Tech Tourism Cluster reaffirms itself as the hub for tourism innovation. By reactivating its Working Groups, the entity creates co-creation spaces to address digital challenges with a strategic and collaborative vision.
1. Data Space: Knowledge-based decisions
Information management has become the real engine for operational efficiency. This group’s goal is to foster a mindset shift toward data collaboration, ensuring that no strategic decision is made by chance. Rigorous analysis is key to optimizing processes and guaranteeing the sector's profitability.
2. Talent: The human factor as a priority
Technology is not an end in itself but a tool that must always be at the service of people. The cluster advocates for hybrid talent capable of combining innovation with social commitment and sustainability. In this new landscape, the differentiating value lies in the teams' adaptability, creativity, and critical thinking.
3. AI: Transformation and real impact
Artificial Intelligence is used to rethink fundamental business models rather than being an isolated tool. Through collaborative projects (such as marIA or TRIA), the aim is to implement useful technology that enables differentiation and authenticity in tourism experiences.
We return with an agenda full of projects to continue driving technology from the cluster. Thank you to everyone who is part of this engine for change! 🚀
Author
Recent posts
Subscribe
Subscribe here and stay tunned on what's next