Today, October 3, an enriching discussion took place, about the use of digitalization to improve the customer experience, among three actors of the tourism sector with complementary perspectives:

🏨 Aspasios, with the participation of Laia Esteve, has shared the real challenges they face in managing the guest experience.

🌿 Identify Travel, with Elena Losantos, has emphasized the need to combine technology and humanity, providing experience in key points such as:

• Eliminating physical receptions while maintaining service quality.

• Facilitating knowledge of the territory despite high staff turnover.

• Establishing agile communication channels between guests and accommodation to reinforce closeness when necessary.

The core of Identify is to be the technological partner of accommodations that want to innovate and gain efficiency without giving up closeness and quality of service.

🤖 Controlá, with Thomas Kancyper, has provided its vision from the field of automations applied directly to the property, showing how home automation can help in aspects such as:

• Intelligent access control.

• Climate and lighting management.

• Occupancy measurement and noise alerts.

Solutions that make management more efficient and allow offering a more comfortable and safe experience to guests.

💡 The common message is clear: there is no single way to travel. Each guest has different needs for closeness and humanity depending on the type of trip, and technology is the tool that allows us to adapt.
 

The future of tourist accommodation lies in finding the balance between digitalization and personalization.