Accommodation 4.0: digitalization to improve the experience

On October 3rd, a debate session was held on how digitalisation can enhance the customer experience in the tourism sector. The event brought together three companies with complementary perspectives who shared challenges, solutions, and reflections on the future of hospitality.

🏨 Aspasios, represented by Laia Esteve, discussed the real challenges in managing the guest experience, particularly in high-turnover environments and with increasingly demanding service expectations.

🌿 Identify Travel, with Elena Losantos, emphasised the importance of combining technology and humanity to deliver a complete guest experience. She highlighted aspects such as removing physical receptions without losing quality, facilitating local knowledge despite staff rotation, and establishing agile communication channels between guests and accommodation to maintain closeness. The company positions itself as the technological partner for accommodations that want to innovate without giving up on quality or human connection.

🤖 From a different perspective, Controlá, with Thomas Kancyper, showcased how home automation and smart building systems can contribute to more efficient management. Solutions such as smart access control, energy management, and noise alerts enhance both safety and comfort for guests.

The shared message was clear: there is no single way to travel. Each guest has different needs in terms of proximity, autonomy, and interaction, and technology is the key to adapting the experience to every traveller profile.

👏🏻 The future of tourist accommodation lies in finding the balance between digitalisation and personalisation, integrating innovation, efficiency, and human touch. Thank you to all participants for bringing these insights to light!