FITUR 2026

Over three days of intense activity, the cluster had its own stand in pavilion 12, a new space focused on knowledge, trends, and innovation in traveltech. This space became a natural meeting point for meetings, networking, and the exchange of ideas among companies, members, and new players in the ecosystem, within a dynamic and collaborative environment.

The stand hosted the active participation of more than twenty members, who were able to share experiences and generate synergies with other companies in the sector. Participating members includedBeroni, GNA Hotel Solutions, Lueira, Mind, niikiis, Prestige Software | Tech Hospitality Solutions, seQura, eXplorins, MONEI, Innoguest, HBX Group, Wifirst i Wasabi Technologies. In addition, the flex table facilitated meetings with other entities from the tourism and technology sectors.

One of the stand’s distinctive elements was the informal networking experience, where attendees were able to enjoy the best coffee at the fair thanks to Cafès Cornellà, helping to create a friendly and relationship-driven atmosphere.

The presence at FITUR also made it possible to reconnect with members, expand the network of contacts, and take part in strategic debate spaces, such as the talk “Data and Tourism: the Future of Badalona,” as well as to introduce the cluster to new players across the entire technology-linked tourism value chain.

One of the most relevant outcomes of this edition was the boost to the cluster’s international dimension, with the signing of collaboration agreements with the Monterrey Tourism Cluster, aimed at developing joint projects and fostering knowledge exchange between both territories.

The busy fair agenda also left room for moments of disconnection and relationship-building in a more relaxed setting, such as the gathering organized at Hotel Montera Madrid | Curio Collection by Hilton, which provided a more informal way to close two days of FITUR.

The overall assessment of the participation is very positive. FITUR has once again demonstrated its ability to generate real opportunities and to consolidate the Tech Tourism Cluster as a meeting point between people, technology, and tourism.

From here on, the challenge is to continue working to ensure that the initiatives launched during the fair keep growing.