Artificial Intelligence and human adaptability: Tech Tourism Cluster gets inspired at MarketHub Europe in Malta

After the intensity of China, the Tech Tourism Cluster has landed in Malta . 

Well accompanied by our president, Ingrid Graells, we represented the cluster at the prestigious MarketHub Europe organized by HBX Group, sponsoring partners of the entity.

During three days of intense networking and strategic debate, Artificial Intelligence was the absolute protagonist . The event left key reflections thanks to experts like Luis Monteiro (AWS), who delved into the real potential of technology as a competitive advantage, and Javier Cabrerizo (HBX Group), who stressed that the strategy of the future lies in differentiation and the authenticity of experiences ✨.

The closing of the sessions was led by futurist John Sanei, reminding us that we are not living through an era of change, but a "change of era" . Sanei challenged the sector to use AI not only to improve current efficiency, but to rethink fundamental business models, highlighting that true human value will rely on adaptability, creativity, and critical thinking .

We return with an agenda full of new contacts and eager to apply what we have learned to continue driving technology from the cluster . Thank you very much to Dídac Camps and HBX Group for the invitation and for counting on us! 👏