The Tech Tourism Cluster participated from February 25 to 27 in ANATO 2026, one of the most relevant tourism fairs in Latin America, held in Bogotá (Colombia). This annual event brings together hundreds of tour operators, destinations, technology companies, and institutions from around the world to explore new business opportunities and foster international cooperation in the tourism sector.

For the third consecutive year, the Cluster promoted a joint stand to continue positioning Catalan tourism technology in the Colombian and Latin American markets, with the support of ACCIÓ and the Catalan Tourist Board.

In this edition, five companies from our ecosystem accompanied us, having the opportunity to present their innovative solutions to an international audience:

🔹 Wipass | Connects physical spaces with digital experiences through smart Wi-Fi, QR, and NFC. 

🔹 Var Group | Comprehensive digital transformation in technology, data, cybersecurity, and cloud. 

🔹 Hotelspeaker | AI and human expert management and response to online reviews to improve digital reputation. 

🔹 Voxel, an Amadeus company | B2B payment and e-billing solutions for travel and hospitality. 

🔹 ADG Media Group | Digital marketing, advertising, SEO/SEM, and analytics to grow brands online.

During the three days of the fair, the Catalan delegation held several meetings with local operators, tourist destinations, and strategic partners, consolidating relationships and generating new synergies with key players in the Latin American market.

Furthermore, the companies were able to showcase their solutions in fields such as tourism sector digitalization, data analysis, and process optimization, highlighting the potential of the Catalan traveltech ecosystem to add value to the international tourism industry while exploring new business opportunities in Colombia and other Latin American markets. This reinforces the Tech Tourism Cluster's positioning as a leader in international tourism innovation.

We would like to extend a special thanks to Xavier Roca and the entire ACCIÓ team, as well as to Jordi Solé and the Agència Catalana de Turisme for their support and for making this initiative possible once again.

A new opportunity to continue connecting the Catalan traveltech ecosystem with the world and driving new collaborations across the Atlantic. ✈️