🎙️ 09.06 | Discover how generative AI is transforming content creation
Do you want to stay up to date on the new challenges and trends in tourism communication?
In collaboration with the Clúster Audiovisual de Catalunya and with the support of ACCIÓ, we invite you to the 13th edition of Zoom Marques. This year's session, under the theme "Tourism and communication, connecting brand and destination", will bring together industry professionals to share how brands communicate narratives and connect with their target audience in an increasingly digital and competitive environment.
What to expect?
🗣️ A panel discussion centered on the new challenges of tourism communication. It will debate trends such as hyper-personalization, branded content, regenerative tourism, and the creation of experiences capable of forging emotional connections, guided by leading professionals and companies in the sector:
🎙️ Anna Viladot, Directora de Comunicació de Vueling
🎙️ Salva Marsal, Responsable de Comunicacions de PortAventura World
🎙️ Sònia Serracarbassa, Directora de Catalunya Convention Bureau
🎙️ Martin Sarrate, Director General de Grup Julià
🎬 The event will also feature the keynote "Screen Tourism, Movie Destinations", led by Eugeni Osácar, Academic Director of the UB Chair of Tourism, Hospitality, and Gastronomy at CETT, focusing on the role of audiovisual media in shaping tourism destinations.
Don't miss it!👇🏼
🗓️ June 9th
⏰ From 10:00 AM to 1:00 PM
📍Auditori de Foment del Treball Via Laietana, 32, Barcelona