Zoom Marques

On June 9th, the tourism sector and the audiovisual world will converge for an essential event: a new edition of Zoom Marcas. This year, the event focuses on tourism communication, and the Tech Tourism Cluster is actively participating in collaboration with the Audiovisual Cluster of Catalonia.

What is Zoom Marcas?
Zoom Marcas is the leading annual gathering for brand communication, promoted by the Audiovisual Cluster of Catalonia. It is a space where marketing directors, communication managers (Dircoms), and advertising agencies meet to analyze the disruptive trends that are changing how brands connect with their audiences.

In an increasingly visual and digitalized world, the tourism sector faces the challenge of conveying experiences and emotions through screens. This year's edition will explore how video formats and immersive technologies are redefining destination storytelling, the role of digitalization in personalizing brand messages, and the channels and formats capturing the attention of today's global traveler.

"Tourism is not only lived; it is communicated. Understanding the audiovisual tools of the future is vital for positioning our brands in a highly competitive global market."

Audience: Advertising professionals, Dircoms, marketing managers, and key players from the audiovisual and tourism sectors.

👀 Stay tuned to our usual channels for more details regarding the program and registration process. See you at Zoom Marcas 2026!