🌱 A new shared value session, designed to explore how to create more resilient and equitable tourism systems by combining emerging technologies, local experiences, and new business models.
All this through a roundtable where leading companies in the sector will share how they optimize resources and drive innovation to address the latest market challenges.
Featuring:
🗣️ Raquel Priego, Co-traveler & Co-founder of Trip to Help, an outbound agency working with NGOs and local communities, allocating over 80% of each trip’s value directly to the territory.
🗣️ David Isern i Casanovas, Co-Creator of the Regenerative Institute Cerdanya Viva and General Manager of Cerdanya Viva EcoEstades, a destination project applying permaculture principles, ecosocial currency, and regenerative management.
🗣️ Javier Ruiz, CMO of Defcon8, technology that helps hotels and destinations optimize water and energy usage, reducing consumption and raising guest awareness in real time — without affecting their travel experience.
🎤 The roundtable will be moderated by Lucía Hernández, consultant specialized in platform strategy and ecosystem-based business models.
Of course, there will also be coffee and networking time! ☕
Regenerative tourism goes beyond sustainability: it aims to improve, restore, and generate a positive impact on territories and local communities.
And technology plays a key role — your voice matters!
✨ Join us to transform the future of tourism
📅 September 19th
⏰ From 10:30 a.m. to 12:00 p.m.
📍 Barcelona Circular (BAC) — C/ de la Ciutat d'Asunción 14, Barcelona