Workshop: Responsable Marketing

Do you want to learn how to correctly communicate everything related to sustainability in your company, entity or university? Do you know how to avoid falling into greenwashing?

We bring you a hands-on workshop where you will leave with your own article or social media post, ensuring that your communication is crafted with criteria, coherence, and responsibility.

Led by sustainable tourism expert and founder of  Travel 2 Care People and Planet, Mayte Redondo, who previously delivered the session “Apply the SDGs to Your Business”, the workshop will be structured as follows:

• Welcome and introduction of the speaker, Mayte Redondo.
• What is responsible marketing? How may the new European Directive affect it?
• Review of real examples in the tourism sector: what is greenwashing and what is good communication.
• Practical group workshop where each participant will work on their own piece (website text, social media post, or similar), ready to use immediately. ✍️✨
• Final conclusions and Q&A. Networking time.

A session designed for anyone responsible for marketing and/or communication in their company who wants to ensure they can honestly communicate their sustainable commitments and actions.

Take a qualitative leap in your shared-value communication.