🍇 29.06 | Is your winery innovating or just buying tools? Connecting technology and wine tourism
Did you know that, although AI and data analysis are the future of the wine sector, digital competence is currently the lowest among Catalan wineries?
As strategic partners and in collaboration with the Clúster INNOVI,, the Escola d'Enoturisme de Catalunya, and the support of ACCIÓ, we invite you to the 1st Design Conference for the Wine Tourism Sector's Strategic Innovation Plan.
This session will be the starting point to identify the innovation challenges in wine tourism and define how technology can respond to its real needs.
What will you find?
📊 A clear diagnosis: We will discover the data from the sector's radiography and the "paradox of the absent present" (we know the future is digital, but how do we build it today?).
Segmented work tables:
A 3-hour participatory space where tech companies, wineries, and institutions will validate structural gaps and prioritize actions.
Direct connection: The ideal opportunity to contribute our tech vision for the development of new collaborative projects and lay the foundations for the future Wine Tourism Innovation Hub.
Today we read the data, on June 29th we build it with you. Don't miss it! 👇🏼
🗓️ Monday, June 29, 2026
⏰ 10:00 AM - 1:00 PM
📍 Seu d'INNOVI | Vilafranca del Penedès
🎟️ Free · Limited spots
👉 Register now and be part of the wine tourism digital change!