🚀 24.03 | Connecting Data, Transforming Hotels
Data intelligence is the new radar of the tourism industry.
Those who know how to read data today have the ability to make better decisions tomorrow and detect opportunities before they appear in the market.
👉 Do you want to better understand how data can redefine decision-making in your establishment?
Data is no longer the future of the hotel sector. It is the present. In an environment where every booking, every search and every interaction generates valuable information, the difference between leading and falling behind lies in how we transform this data into smart decisions.
Organized by the Tech Tourism Cluster in collaboration with Business Insights, this event is designed with a clear objective: to transform data into strategy, information into profitability, and technology into a real competitive advantage.
The session will also feature the participation of the Barcelona Hotel Guild (Gremi d'Hotels de Barcelona) and the analysis of a practical case study shared by H10 Hotels.
Programme
09:30 – 10:00 Registration and welcome coffee
10:00 – 10:40 Data Architecture. Integrated systems for revenue optimization
Marc Rovira, Innovation Director at Yurbban Hotels
Jorge Perfontán, COO at Business Insights
Moderator: Cristina Naches, Area Manager at Tech Tourism Cluster
10:45 – 11:25 Data with purpose: how to make better decisions in the hotel environment
Mercè Sánchez, COO at The Net Revenue
Damià Font, Director of Hotel Acapulco Lloret and co-founder of Marmirada
Marc Perna, Chief Data Officer at HCC Hotels
Moderator: Albert Serra, Innovation Director at the Barcelona Hotel Guild
11:30 – 12:00 Discover the success story of H10 Hotels
Fernando Fraccia – Data Analyst at H10 Hotels
Emilio GarcÃa – IT Manager at H10 Hotels
🔎 What will we talk about?
✅ Predictive revenue management
✅ Real personalization of the guest experience
✅ Use of Artificial Intelligence in hotel operations
✅ New data-driven business models
Above all, we will address a shift in mindset: moving towards a hotel sector that is more analytical, more connected, and better prepared to anticipate market changes.