In this webinar, we will explore how generative AI engines are transforming the way tourism brands and destinations gain digital visibility. Traditional SEO is evolving, and it is becoming increasingly important to understand how large language models (LLMs) select, interpret, and recommend content within the tourism sector.
During the session, we will discuss what can currently be measured in terms of visibility in AI-driven environments, the real opportunities they offer, and their limitations. We will look at how to define tourism-specific KPIs, how to assess the quality and safety of AI-generated responses, and how to build authority based on the sources used by these engines. All of this will be illustrated with practical examples and real-world cases applied to tourism organizations.
What will you gain from the webinar?
🔹 Understand how SEO is evolving towards optimization for generative AI engines
🔹 Learn what and how to measure your brand’s visibility in LLMs
🔹 Define key KPIs: presence, quality, authority, and consistency
🔹 Learn a continuous monitoring methodology using an LLM Discovery Board
🔹 Discover a practical improvement and follow-up roadmap for 2025–2026
A webinar designed for tourism professionals who want to anticipate change and strengthen their digital presence in the era of artificial intelligence.
MARCH 12TH
10:00h - 11:00h
Microsoft Teams