🎿 We're joining INDESCAT, the Catalan Sports Cluster, to work on deseasonalization at La Molina.
An intercluster session aimed at companies, organizations, and universities associated with both clusters, where we'll discover how ski resorts can become active and sustainable destinations year-round and work together to solve the challenges they face.
🏔️ All of this in collaboration with the Ferrocarrils de la Generalitat de Catalunya (FGC), which will present the current deseasonalization strategies applied to La Molina and the other mountain resorts it manages, and with the support of ACCIÓ.
In addition to visiting the La Molina facilities, the session will also feature several companies from both clusters, who will share their knowledge, innovations, and technological initiatives to open the door for reflection and debate:
🎙️ Representing the Tech Tourism Cluster, Rafael González, Managing Partner of Vivential Value, will talk about generative AI applied to the analysis and improvement of the sports tourist experience, using the success stories of various data-driven applications designed for ski resorts and golf courses.
The session will address key aspects such as the diversification of tourism offerings, market trends, and innovation in services and experiences.
*We will inform you shortly about the full program!
Are you interested in joining us for this special event?
📅 July 16
⏰ Morning
📍 La Molina, Girona
💡 Do you also want to contribute innovative solutions for deseasonalization or decentralization of tourism? If so, please email us at: silvia.garcia@techtourismcluster.org
⚠️ Exclusive session for members of the Tech Tourism Cluster and INDESCAT